1. We want the logos to tell a story.
2. We like logos that have a circular stamp or crest like design. They don't all have to be this way, would like to see other options as well.
2. We like silhouette logos, but again that does not need to be the only designs.
3. We would like the logo to be sophisticated with a splash of whimsy.
4. We are undecided on whether we prefer logos that are very minimalist in nature or those that are more complicated 3D types. Would like to explore both options. Looking for clever designs with layers of complexity.
Graphic Ideas we would like to see explored in the design process:
1. Tree - roots in the ground and branches reaching to the sun/sky. This would correspond with one of our catch phrases "the deeper you go (exploring yourself) the higher you go (greater achievements and happiness)." A human component somehow incorporated into the tree might be interesting.
2. Mountain peak, rope team, person reaching the top. A team effort. Reaching your goals.
3. Interweaving layered circles representing the complexity of the work we do and the inner search.
4. Planet earth. Incorporate other ideas with the globe.
5. Navigational themes: map, ancient scroll, compass
We have included some images we found online that encompass some of these ideas.