We work with Strata Management Firms to help them reduce the cost of their clients (Apartment Buildings) energy bills (electricity and gas) across Australia and other essential services such as Lift Telephone Systems.
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1) Important: We want to be able to have the logo to work as a single logo and separately by "Strata Energy" and "Strata Essential Services".
2) The target audience is both B2B and B2C - the Strata Management Firms (B2B) are our clients, however, we will also be presenting information to residents (B2C) within the apartment blocks as well, so the brand needs to work across both audiences.
3) Because we are providing services relating to an essential service (power) we need the brand to present an image of safe, strong and secure.
4) More information on what we mean by Strata - https://www.strata.community/unders…-is-strata
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