We are producing video tutorials for knitting under the German name "StrickZeit".
The target group is between 35 - 45 years old and has average income. Wool producing industry is marketing wool products to become more fashionable and more individual.
I need this logo in a first step for the beginning and end titles of the videos and for my youtube account. Further on I will use it for facebook and as app icon/ web page. Therefore I was thinking to have a logo, which has the shape of an app icon. The logo should be a combination between the name and a design. "StrickZeit" is German and literally translates into "KnittingTime". The videos will be posted on the web first in German and in a second step in English and Turkish. The Logo must therefore be modifiable with a different English and Turkish title, which is not known yet. ConsequentIy the graphic/design part of the logo should be emphasized so it is recognizable when English and Turkish language tutorials are launched. I know it is challenging so focus on the German version first.
If you are looking for a living example of tutorials (not mine!) go to http://www.ravelry.com and http://www.verypink.com. The last one is just to give you a sense how tutorials look lik. Mine are a little different. They start with my hand putting 3 yellow post-its (name, level and subject) on the bluegrey table. On the post - its I wrote the topic of the tutorial and the skill level (beginner, advanced, etc.). The tutorials show only my hands and and the knitting work.
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