We're a high-end Retail Wine Website with a small brick-and-mortar store. Target customers are passionate wine-drinkers/collectors - relatively upscale but skew slightly older. We're focused on e-Commerce so the logo should be designed for digital-first (i.e. fit well in the header of a website, mobile, etc..) however it will also likely be used in print & signage at our storefront.
Logo should be simple, easy-to-read, and upscale. We wish to impart that we are a higher-end, curated option for buyers. Clean & classic but not to modern or abstract. We favor blues & greys but are open to designer creativity with colors. "Bottle" & "Grove" should be same size text either next to each other or stacked top-to-bottom. I'd also like to include an icon in the design that is representative of wine (i.e. a simple bottle). Not a requirement but could incorporate "Wine & Spirits" as a smaller text in the logo.
Other logos we really like include Bonobos, Sothebys, Whole Foods, Warby Parker, Dean & Deluca, Jet (not the color-scheme though), Plated, Munchery, & Blue Apron.