Pathways is a Real Estate Company that specializes in purchasing homes directly from distressed home owners. Most of the people who contact us are in some kind of financial or personal hardship and need to sell their home, hassle free and "as-is" without making expensive repairs.
The concept behind our brand is that we can give home owners that want an easy sale, Multiple Pathways (Or Options) to get to the bright future that they are hoping for after unloading a house that has become a burden to them. The Logo design needs to be warm, inviting and friendly, while somehow introducing the idea that Pathways may provide multiple options to resolve the problem with their house. One Idea I had for the logo was to have 2-3 small walking paths leading to a house or something like that. Not a necessity, that was just one idea. I'm open to the creativity of the designers to use their skills and envision something they think works.
Example of how a Pathways Agent may work with a client:
- After meeting with a homeowner that needs to sell their home that is in disrepair, we may present to them 3 different offers of service. We call them Paths. Path 1 (Option 1) may be we offer to buy their home for Cash and close quickly, giving them an immediate sale. Path 2 may be the option of us purchasing the home by making payments to them over time so they can receive income from the property for a while and get a higher dollar amount for the home. This may work if they don't need all the money right away, and want to earn some interest over time, giving them more money in the long run. Path 3 (Option 3) may be that we work as agents on their behalf and sell the property "as-is" through Pathways Realty, opening it up to the entire marketplace, possibly netting the homeowner a higher price for the house.
Target Audience: People who need to sell their house and are going through challenges in life like:
- Home that needs repairs
- Inherited Property
- Elderly People in a transition phase to assisted living