OUR BRAND & PERSONALITY:
We like to view business as an adventure: you may not know what's around the corner, you often have to take risks, but reaching the next height is always worth it.
We would like our logo to show our brand as: confident & dynamic. As a company, we are committed & serious, but at the same time we strive to be approachable and others-focused. Because of this, we are ready to go on the adventure with our clients, take risks, and try new ways of doing things.
We would like a logo image with our company name next to or underneath it. In our name, we would like Arabona in all capitals with Coaching & Training underneath.
At the same time, **we would like to the logo image to be strong enough to stand on its own without the words (for flexibility in the future).**
We prefer logos with stark contrast/silhouettes, and/or with the use of negative space for design. We'd love to see some creative & clever ideas.
We prefer a mix of classic (to show reliability and confidence) and modern (to show the dynamic, always-up-for-an-adventure personality of our brand).
**We don't want the logo too be too busy or too geometric. We'd like it to come with personality & life.**
We would like something that shows life, adventure as well as the inevitable up-and-down trajectory of growing in business and leadership. **But, we would love to see what ideas YOU come up with.**
Key words: inspiration, growth, life, adventure, leadership