Stunning logo for luxury real estate agency needed:
I'm looking for a simple/reduced yet elegant logo with a strong appearance and high brand recognition to represent a luxury real estate agency.
The logo should consist of two major components ingeniously melt together:
1) The outline of a house (representing the market)
2) A handshake (representing trust, bond, partnership)
Both components -the house as well as the handshake- should be designed as minimalistic/reduced as possible and then joined together.
NOTE: THE HOUSE SHOULD HAVE NO CHIMNEY!!! NO CHIMNEY!!! And also no windows...just the outer lines of a house, no details like doors, windows, chimneys...LESS IS MORE!
A truly great example of such a minimalistic logo is the "HABITAT" logo (interior/furniture company, see attached logo) which is a combination of a simple house and a heart representing the love for creating a beautiful home ambience. It's just a bit too girlie :-)
The airbnb logo is great as well...it shows a roof/house (plus also the "A" for airbnb) combined with a location tag known from google...both combined in a simple/reduced but very strong logo with a great recognition!)
Ideally, the outline of the house and the outline of the handshake should be joined by a continuous line...they should not be two separate elements.
So, a reduced design of the house (no chimney please!) and the handshake and finally joining them together seamlessly is the key to make this logo exceptionally great!
Please follow strictly these few and simple rules (logos not respecting these simple rules will not be reviewed and will not get any feedback and/or rating):
1) no gradient, just solid monochrome lines
2) no color, please present your logo either black on white or white on black
3) your design should allow for an easy adjustment of the line thickness in order to make either a stronger or lighter appearance
4) do not use any stock elements or part of elements (or whatever you've found on google) from clip-art databases etc
Update on 7th of Feb:
I have seen some nice designs so far but please note that the race is still completely open at this stage...this is also why I've extended the time until sunday.
So, I kindly ask everyone to bring in fresh/new/cool ideas or try to further optimize existing designs.
The contest will be not closed earlier so I expect entries even in the last minutes of the contest.
A few more info with regard to the logo which might help further:
- our (future) client base will have a typical age of at least 45+ years, to give a range it would be between age 45-55
- clients will be most likely 85% male and 15% female
- the future client base will most likely appreciate a more classic/business style rather than an app-icon-like modern/youth style
- most important tip: please try to aviod a comic-like look of the hands/handshake...most designs struggeling on this
Let make this logo great!