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Internet savvy individuals and small businesses. They will be aware of current design trends and new technologies.
We are looking for a logo that is smart, stylish and clear. It should be a cutting edge web 2.0 firm logo. You can toy with the idea of clouds, groups of people, the mind or other visual concepts that signify "groups" and "intelligence". I prefer the use of light flat colors, and not too many colors. No gradients please!
I am also looking to see illustrative work and typographic tricks, but they must look nice. Not too bold or cheesy. Most importantly the logo must be unique and memorable.
Here is a list of some logos we like. They're not perfect but we like most aspects (or all) of each :