What we are:
Friendly; resourceful; plainspoken and simple – easy to be around; humorous/fun in a way that’s clean and clever
What we are NOT:
Slick and overly stylized; trying to be cool by speaking in slang; funny in a crass or crude way
Brand Character: Savvy, positive, enterprising
Note to designers: While you may choose to use a literal whistle in the logo, do not feel obligated to do so. We are open to other visual interpretations of the service, such as this: https://dribbble.com/shots/2538875-Box-Parachute.
While we cannot use the word Whistle on its own due to trademark issues, we know it's an important concept. "Whistle" is a happy sound and action and can refer to "clean as a whistle" or calling for something by whistling. The "Drop" portion of the name can refer to a box being dropped off to you.
Finally, we'd like to make sure that logos can work successfully both in color or if reversed out on a color, such as white on yellow.