We need to get younger, more modern and more clever.
Our original logo was a rice plant on water. We are a Thai company. And, in Thailand Rice is the essence of life. Thus, to symbolize “Living Films” we thought rice was a perfect symbol.
I will attach our current logo and some other current graphic files that we use...
We always liked our logo… but now need to modernize. The issues we had with our logo were that 1) it did not print well and 2) our name is too long compared to our logo (the classic ‘coke bottle’ issue.).
We are at the same time professional but also approachable.
We are a liberal company and care about social issues.
We are not adverse to clever negative space logos.
We like the symbol of rice, which would retain our current name and style recognition, but we are also very open to moving away from it. The big issue with Rice is that the leaves are very thin and hard to design and/or print. If you thicken Rice leaves, they tend to look like corn!
The name “Living Films” has many meanings to us. Filmmakers work so incredibly hard, that we essentially “live” in our films. Our general inquiries email address is firstname.lastname@example.org - because that’s what we do! Also, we love documentary films with social impact – and, thus, the films themselves are literally ‘living’. Or, perhaps we are making movies about life. Our films have a life of their own. Or we are living in our own films.
Our company is small, but we expand at will. We make some of the biggest Hollywood films (we produced “The Hangover Part II” in Thailand, for example) but we also make very small films and documentaries that we care about.
We are in the process of making a new website. But the concept of our original website design was to show that we are incredibly professional and experienced (which we are) but, at the same time, accessible and intimate.
Production companies get a bad name for corruption and stealing money. That is not us at all… and it’s important for us to convey professionalism and honesty/ security/ trust.
Finally, we are a mix of Westerners and Asians… operating in Asia. We are officially a Thai company – and our logo should have some element, even if very small, that indicates we are Asian. Too much is not good.
Also, keep in mind that once we have a new logo, we plan to make an animated logo as well. This might be based on our static logo – or something completely different. But it is worth considering.
We would like our new logo to be clever, simple, stark and iconic.
Chris (Executive Director, Living Films)