Need Superman-like logo for new Outdoor Sports brand

Serious (fishing, rock climbing, bird hunting, hiking, etc.)

Looking for a simple, powerful logo for a brand called "Serious" (fishing, rock climbing, bird hunting, hiking, etc.). We have no specific direction for the logo but it:
> Should be simple and clean
> Has to look good huge and also be recognizable from 10 feet away when embroidered onto a baseball cap
> Must look good in color and b&w
> Must be distinctive

In other words, what every good logo should be!

What comes to mind is something like the Superman logo (see attached file) but note that it does NOT have to be derivative of the Superman shape or style. That's just the ultimate in simple and recognizable in our opinion.

At a minimum, the logo will be used in various media (video, print, web) and on clothing, both embroidery and screen print.

Logo does not have to have the word Serious. Can be the letter S (we are currently favoring this), maybe "S!" -- you get the picture. Any more than that we're not sure would work, but we're open. For an example, one of our partners would like to see the three words Serious Bird Hunting next to or around the logo -- it should be legible and readable at a fairly small size, as on a rear windshield sticker. This is one of our initial markets.

> Logo will have to appeal to a wide range of folks, from 12 year olds to men in their '60s, women too, at all income levels. Initially, the brand will focus on outdoor sports dominated by male participants.

> Logo will appeal to businesses and consumers, all of whom are similar in that they are passionate enthusiasts about their particular outdoor sport(s).

> Logo should convey strength (bold) and "seriousness," meaning if someone is wearing it or even seeing it the seriousness of the passion is felt and conveyed.

> This all argues for simplicity and timelessness, which to us the Superman logo is.

Color: We're thinking brown and orange (bold outdoor colors), open to others (red no good, feminine colors no good). Logo will have to look good on light and dark clothing. Logo would have to look as powerful in b&w/grayscale.

We envision the logo as an orange triangle/crest/shield with a big brown S and a border around the outside of the triangle, but open to other ideas.

Bottom line: Simple is good (see attached Google Campfire 1 logo).

> No cartoons, clip art, stock images, photos, silly fonts.

> No gradients, shadows.

> No stick figures, silhouettes, people or animals.

> Since hunting mentioned above: No crosshairs, weapons, targets, bullseyes, bullets, bullet holes, etc.

> Logos w/ wings are overdone. Wings also might make the logo look like the Harley Davidson logo, which happens to be orange too.


> Please do NOT rip off another design. Don't think this will be an issue, but if it is the appropriate steps will be taken. We’re running this open so other designers can police it and so our input is available to all.

We're told we will require the following formats:
> 
Print file format - .eps (CMYK)

> Web file format - .jpg, .png and layered .psd (RGB)
> Vector file formats - .ai and .eps (CMYK) at 300 dpi resolution

If you have a Q, pls ask. I apologize in advance if I don't respond quickly. I am the COO of another company so my time can be squeezed.