Target Audience: A parent of teenage kids. The family has above average income. They are concerned about the process of getting their child into college, and they are looking for personal guidance.
Intended Reaction: Nice! I can trust this person. They look like they are experts in college admissions and can find the right fit college for my child.
Tonality: Professional, with a hint of academic/college feel. Quality and trust. Can’t be ultra hip or modern.
I prefer a balance of name vs. icon - the name "Sharkey" should be the same size as "College Consulting" - OK if it's a little bit larger, but not dominant.
Initial ideas I like: columns and academic buildings, crests and shields. I am open to other collegiate-related symbols.
I would like to avoid these items: mortar boards (graduation caps), diplomas and ivy.
The files we will require are:
Print file format - .ai (CMYK)
Web file format - .jpg and layered .psd (RGB)