DER SCHWARM needs a logo.
This recently founded company will launch its activities in January, 2o18, and therefore is preparing all the material and subjects needed for marketing and public relations purposes. We’ll get started with the logo.
The companies’ name DER SCHWARM – the German expression for ‘THE SWARM’ – intends to be a synonym for representing a networking style of effort.
DER SCHWARM offers a wide range of services and attendance for developing new products for the high-class German-speaking and European furniture industry. DER SCHWARM accompanies its clients through all steps of developing a new furniture object – from the very first concept up to the launch onto the market. This means that all the aspects of raising a new product have to be edited: feeling out the clients’ identity and needs, finding a suitable designer, fulfilling technical and economical requirements, and creating the proper marketing and distribution strategy.
As mentioned before, DER SCHWARM is a network construction, benefitting the individual knowledge of freelance experts, which are designers, technicians, production process developers, business economic specialists, and marketing and distribution agents. For to execute a particular project, the several required members will find together in a micro team – fulfilling the task according to the individual needs.
Up to now, many of the high-class furniture companies are still developing all the content of their portfolio on their own. But as a matter of fact, the market platforms have changed rapidly within the last 1o years. More and more, customers and media feel the lack of contemporary style and expression of these products, and as a result with falling numbers of sale these companies feel the pressure of the market.
DER SCHWARM helps to avoid this situation because of its individual structure – the only one able to cover all the needs of successful product development for a changed market – much better than one single company could do on her own.
Though claiming external services is very common in other sectors of business for many years, the European furniture industry still persists to develop their products internal and in the traditional and conservative way. But the answer of the market will help to open minds for the opportunity of external attendance. DER SCHWARM is the first who offers them.
Now we very much hope you have got enough information about DER SCHWARM. When getting involved in creating the logo, these condensed phrases may help you:
Swarm intelligence – high competence – network – iconic – helping – value – confidentiality
You can create the logo in a classical and plain way, but unusual ideas are expected as well. And please: strictly avoid the illustration of any furniture pieces! And no Shutterstock content of course ;-)
And, to prevent any misunderstandings, the name of the company has to be spelled in German: DER SCHWARM - you can use capitals or not - it's on you.