"From beach to bar to home" (doesn't have to be in logo though). Needs to convey sophisticated summer and a love of artisans.
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Mabui is an ancient Japanese word meaning a person's essence, spirit or life force. It can be passed from person to person.
My store will retail higher end swimwear and resort wear, also some homewares, artwork, candles and body products. It will be a store that focuses on all things beautiful for woman. Many of the products have been sourced and made with love by artisans from all over the world, so it acknowledges the beauty in artistic things with meaning. It is colourful, edgy, slightly bohemian (but not hippie), lots of modern patterning and floral but in a modern beautiful way. Target audience is spirited woman who appreciate art, design and beautiful things. Ages from late teens to 50. People who appreciate gorgeous things and wear resort wear from the beach to the bar. It would be positioned between the brands Tigerlily and Camila in Australia. Beautiful fabrics and patterns. I want customers to feel like they can have a moment of escape from life when they come into the shop. Build a desire and stop and appreciate detail and design. Appreciate items that have been hand made with love by artisans rather than massed produced.
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I would love a logo and the brand name. It needs to be modern, edgy, aspirational, high end but not out of reach. The logo could be a play on a capital "M" or it could be a little picture or design (refer to the Pam Pam logo/picture). Happy for it to have a slight reference to the asian meaning but I don't want people to think it is an asian brand as it is not. It needs to be summery, artistic, simple yet beautiful. Name Maui may even be used on T-shirts etc so it needs to be modern and wearable so it resembles a fashion brand name. Would consider black/white or adding a splash of vibrant colour like lime green and hot pink artwork. Gold can be used. Happy for suggestions. I have attached 4 photo boards and 1 document to this brief however not sure if they have downloaded
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