Nexus is products and services company that aims to be the trusted agent that works on behalf of government and businesses. We’re changing the digital landscape of government and enabling collaboration between government and private sector through the use of API technology to build better public services.
For those who don’t know what APIs are, they are simply a way for two computer systems to exchange data or information efficiently, effectively, and securely.
As you can tell, the problem we’re solving has two sides.
The first: Software development companies (businesses) ability to create better experiences for their customers is hindered by not (a) not knowing what government APIs are available; and (b) by not having a clear process for requesting access to government APIs;
The second: government agencies are reluctant to grant access to APIs because (a) they do not know who the businesses are (i.e., they may have no history with the business so there may be no trust); (b) they do not know what businesses are going to use the data for; (c) and they do not how the businesses’ solutions are going to be benefit the public.
Nexus is the entity in the middle connecting the dots between government and business. We’re here to facilitate the conversation between these two and to make it easier for them to trust each other.
How? Products, services, and through partnerships with government to act as their agent in building up API technology competencies.
We aim to be the trusted agent that accredits businesses to be able to use government web services. Imagine a badge or a seal that each business receives after having gone through an accreditation process. There will also be multiple levels of accreditation, as different web services will require different levels of scrutiny.
Our mainline product is the Nexus Marketplace. It is a catalogue of government services which may or may not have an API. It is also where businesses first go to become accredited in order to use APIs. Accredited businesses will be able to request access to existing government API. If an API doesn’t exist, they will be able to cast a vote for its development.
Our supporting products are what will actually connect government and business information systems. These products will manage all technology related concerns, such as authentication, security, and standardisation.
Surrounding this technology are services. Government is risk-averse and in this ever evolving digital landscape, they need someone to help them every step of their journey in digital transformation. This will cover everything from change management, education, advising on best standards and providing development resources.
We believe what we’re doing will streamline government. It will give birth to a new economy and drive the new form of economic growth. We will establish what Apple did for entrepreneurs with the AppStore, but instead of developing apps, entrepreneurs will be developing better public services.
The brand needs to represent a shift in culture that is happening rapidly and without permission; disruption to government is here. That said, it also needs represent trust, knowledge and expertise.
Lastly, let me just reference the definition of Nexus.
1. a connection or series of connections linking two or more things.
"the nexus between industry and political power"
2. a central or focal point.
"the nexus of any government in this country is No. 10"
Try and incorporate these meanings in your design. To be more specific, we're connecting digital systems, which are often represented by nodes in a network, which are usually drawn as circles.