Update 9/20/15 8:49 Central Time : I have seen a lot of designs that have made a check mark out of the "V." I would avoid that at this late juncture. Thank you.
My e-commerce site will sell wearable technology and mobile health merchandise in the United States and Canada. Wearable tech includes fitness monitors, smart watches, any type of clothing with sensors to monitor your health (shirts, socks, etc.). Think Garmin and Jawbone. Mobile health (mHealth) devices cover a lot of areas--pregnancy/fertility monitoring; diabetes; hypoglycemia; asthma; depression; sleep; cardiovascular; etc. Many items are called "ad-apters" and attach to smart phones. There is obviously some run-over between the two categories, and I am not sure what my top-selling products will be in a year. Thus, the logo cannot be too specific to one type of product.
Women (age 23-55) generally make medical purchasing decisions in most families, so the design should not be too masculine. At the same time, I don't want it to appear too feminine, because I obviously want men to buy fitness items. But the logo definitely cannot turn off women.
Think: digital health, fitness, activity, excitement, tech innovation, solutions, rebirth.
Note: I see some great early designs. However, I also see a trend where a "head"/dot is inserted inside the "V" to represent an actual human. I have seen this design elsewhere, so it's probably not a good idea to use again. Thank you.
Update #1: Ignore my previous comments about uppercase letters. Just do what you feel works. We can adjust later.
Update #2: Lots of great designs thus far. Tip: As for fonts for "Vervosa," I tend to not like block-y letters so much. But feel free to play with the shape of the "V" in a stand-alone logo. (If you check out the designs, you can get a good idea of what appeals to me.)
Because I don't have a single product or product line to promote at this point, creating a logo is a challenge. Thus, the best designs thus far are doing creative things with the first letter, "V."
I haven't designed the website yet, but here are two sites that I might use as models: