Overall, the new logo should vibrant and convey community & personality. Our name “United We Dream®” must be included in the logo. The acronyms “UWD” can also be used in conjunction with our name but it’s optional. The logo must also feature the UWD Orange (described above) as the primary color, it can also feature the UWD Blue but must look well as single color (black or white). The logo will also be used for our programs and our sister organization (United We Dream Action Fund) so it will have to be easy to modify the text. Please refrain from submitting logos with cliché immigration symbols (flags, statue of liberty, fist up, etc) and making the logo feel corporate-y. We are an organization led by young immigrants (16-34) and our logo must convey that. Other than that you are free to get creative.
Fight. Build. Dream.
These are the organizing principles for all our communications. It’s not a tagline, and it’s not a slogan. Instead, these 3 words provide the ultimate platform for telling our stories, our families’ stories, and pushing our mission. No other organization is quite like United We Dream or does more to invigorate & empower our immigrant community.
Our vision is a society which celebrates our diversity and different identities and believe in an intersectional path to getting there. Together we will win!
Every organization, like every person, possesses a distinctive personality. United We Dream stands for—community, pride, fun, strategic, smart, innovation, power TOGETHER—a proud, inclusive, and liberating space that welcomes our members from across the nation to empower themselves while fighting for the equal treatment of the immigrant community.