We are a one stop shop for baby, children's and new parents' essentials; from gear (strollers, car seats, etc.), clothing, furniture and innovative toys. We sell a lifestyle to families with young children.
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We want to have a relatively simple, modern image that depicts a male and female child; "Tatis" are little girls and "Turks" are little boys. A friendly, inviting image of the children is more important than conveying the entire company name in writing. Images containing "Tatis and Turks", spelled out in the logo, are welcome, as well as "Ts and Ts", "T and T" or "T n' T".
Our target market is expectant parents and families of babies and young children. Our most important demographic are first-time parents, or parents of first children in second marriages, 30-50 years old with high disposable income, but not necessarily high net worth. The brand will be marketed as high-end, but accessible to all markets. Think Apple.
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