Company core values;
1. Streamlining the user-to-service data-flow
2. Ensuring secure data-storage and handling
3. Providing our users with full control
4. Providing our users with a clear overview
5. Simplicity and transparency
5. All knowing
Top five competitors;
Thoughts on style and design;
We like flat design. It’s trending at the moment for tech- and online companies, but we’re open to other ideas – it’s really up to you.
We like the idea of a friendly mascot. Maybe an octopus handling and serving our users data, as they need it. Like MailChimp has a monkey mascot serving mails or GitHub.com has a cat / octopus mascot.
It’s important that the icon / mascot can also work, as an app-icon for iPhone and Android. Possibly a minimalized version of the mascot / icon could be used for this purpose (would be nice if it worked as a fav-icon too).
Since our company name is a little long, we don’t think that it would work as part of the app- and fav-icons.
Colors we have thought about; green, blue and maybe orange.