Should work well on web site header, business card, letterhead.
Additionally, it would be great to have a logo mark that looks good in a square icon for favicon, etc. (see example file attached).
Color I like: Red, Burnt Orange, Light Blue, Gray, White
Must work well on light background.
Desired attributes: Minimalistic. Clean. Fresh. Innovative. Quality. Fun.
Undesired: Complicated. Sterile. Scientific.
Esthetic I like
Current site (will be redesigned)
Why Ternary Labs?
Ternary is one state above binary. Because software development is never black and white (0/1, binary), it can be seen as a necessary 3rd dimension. Whether be the need for user interaction design, visual design, agile process, etc.
Labs conveys the sense of small, high caliber individuals, innovation, etc. Will also be used to incubate new ideas and spin them off.
Logo in PSD