In regards to look and feel, we like simple, iconic, unique and different, fresh, new, personally relatable, and modern/contemporary.
Because it is a box company, could explore elements of boxes in color, texture, etc. but not absolutely necessary either.
Like logos that use the different gradients and opacity in the design. Feel free to play with negative space.
We want something that people would be proud to wear on a t-shirt and represent.
Attached are a couple of additional logos we like.