1. The Music DA TV brand must connect back to the main brand; The Music Development Agency. However it must also have it's own identity that can stand as its own brand. In other words, when experienced outside of The Music Development Agency brand context, The Music DA TV brand must be a complete idea and makes sense. Yet, if viewed from the main brand's content, the connection is clear. Perhaps the best way to connect this would through colors, but font, style and everything else doesn't have to match. We're also open to a completely new design if it makes sense.
2. Our idea of a logo is one that is timeless, simple yet elegant, versatile - adaptable to different media platforms i.e website, mobile site, social media, icons, with a clever way connecting between music and video.
3. We'll be looking to animate the logo at some point, so having a design that's compatible with that would be great.