One idea we'd like to see is the silhouette of a 1940's/1950's society woman holding a cocktail and possibly showing her drink sloshing as someone slaps her. OR the same silhouette with another woman standing next to her. OR the same type of silhouette, but with a surprised look on her face, opening a gift box. Be creative, fun, bold, snarky, sophisticated, etc.
Target: women with a sense of humor who want to either prank their friends and/or motivate them when it's needed. Could be seen as a "get well soon" concept when appropriate. Possibly a "pick me up" sent after a divorce or breakup or layoff.
Age: 20s to 60s. But I expect most targeted ages is mid 30s to mid 50s.
Logo usage: some packaging; we'll create labels for the box.
Box: various semi-custom and curated funny items of high quality. We will not be sending cocktails. Some boxes might contain items that contain drink or happy hour themes.
Additional note: we are considering having a version for men to send. Contemplating if it should be the same brand or not. So possibility is to show male and female in the logo.
I would prefer source files in Adobe Illustrator and in CMYK.