• Target market is men aged 22-45, do-it-yourself weekend project types, fairly tech savvy
• Logo should communicate trust, dependability, security
• ToolSpinner should be one word
• Landscape orientation
• The contest winner will need to provide:
- Layered RGB file in Photoshop PSD or Fireworks PNG format
- JPEG Color palette showing all colors used in the logo and their corresponding CMYK, RGB and HEX #’s
- Anything else that is appropriate
• The design could also incorporate the .com into the logo but not required
• The logo could incorporate a recognizable tool such as a saw blade, drill, ladder, power cord, etc if it does not distract from the overall impact.
The logo design and color selection should be optimized for digital displays rather than print
Please no more gears in the design.
Thanks for taking the time to review this brief, I hope you consider making a submission.