We want this logo to become the brand people think of when they think of real estate search... period.
Various words to describe our brand: simple, easy, clean, fun, adventure, real estate, explore, trust, authority
We want the simplicity seen with Google, Facebook, Apple (Mint.com also makes the list)
resafari - the "re" is for "real estate" and "safari" means "explore" or "adventure"
The logo needs to adhere to the best principles of what makes outstanding logos but it is important to note that the logo will be predominantly viewed online, so some liberties can be taken to display the logo to it's best in an online environment.
We want customers to get a fun, adventurous feeling when they think of using resafari.com to find their next home for themselves and their family.
One logo that I have developed is to see the front side of binoculars with the "r" in one lens and the "e" in the other with safari following... see attachment.
Also have attached a couple other design concepts I would like to see brought to life...
Would also like to see some sort of a house or something in the logo along with search...
I am excited to see your creativity and genius, yet simplicity in the final design.
The tagline we have for now is "Explore Real Estate". I would like to see two proofs, one with just the logo, and the other with the logo and tagline. If you have other clever taglines to fit our name, I would like to see it!
OUR GOAL IS TO HAVE WINNER IMPLEMENT THE BRAND AND DESIGN OUR FULL WEBSITE!