We build applications for iOS and Android. Very high tech division inside a huge media organisation. We do a lot of research and development and roll out applications on a monthly basis. Agile development is one of our core strengths. We build news apps, games, utilities, etc. People strive to work in our division. Our entire staff compliment work on OSX - totally Mac'd out.
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Very tech savvy audience, Apple users, Android users, publishing companies (that use our technology) like Magazines and Newspapers.
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We want a few characteristics in our logo: Slick design, the logo must look good very small and still be readable e.g. on the startup screen of the applications we build, I like the idea of the logo being part of the text e.g. the O of touchlab being the icon (no finger print in design please - cliche) although the logo icon can be separate from the text. No cell phone icon for logo as we do iPad as well and will start to dev for Android tablets as well. Futuristic, Techie, etc
The logo will be on our business cards, entrance to our offices, on the apps we build and on our website.