There is a need in the tournament market for an easy online solution that allows tournament directors to create tournaments, manage participants (invite, notify, capture payments, etc). Tournament participants will also be able to manage their registration, and interact with the tournament.
The brand needs to be geared toward a modern web application, where the logo can be placed in the header of both responsive and mobile applications. It may also be used in print for sponsorship opportunities in the future.
The brand should be fun, simple, elegant, approachable, and friendly for all ages and demographics.
Some concepts that are related: