Tower (main logo) , Beach Club (in smaller font below)
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We are a beach lifestyle brand (paddle boards, surfboards, etc) , encouraging people to live their best and fullest lives. We are moving into an event space called Tower Beach Club that will be hosting all sorts of events and this will be part of our branding for the events as it will be displayed for photo opportunities. The design will be used on a grass wall, glass(see through sign), etched on doors and on floor entrance mats.
6/18/2019 UPDATE: Note the design will also be used on t-shirts, sweatshirts, and hats that we sell at the beach club, so keep that in mind.
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6/18/2019 UPDATE: there was a slight misunderstanding in the design contest directions here. We DO NOT want to change our existing "tower" word or "lifeguard stand" icon logo at all. Those have to remain consistent as we've used them for a decade. But with the specific logo we use at the beach club, using our existing icon logo is optional. You can just go with the word logo and "beach club" and some graphic elements. But we can't have a redesigned lifeguard tower. You don't have to use the icon logo, but you can't change it. Hope that's clear.
We want to keep our current "Tower" WORD logo (not icon)that is pictured in the images that I attached, but creatively add "beach club" to its design, with possible design elements included. want it to be an instagrammable logo, one that will be printed and put on a live plant wall for pictures, displays, windows, etc. Trendy and capturing the essence of Tower brand (beach lifestyle) yet moving into an industry for events that it will be compatible with as well.
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