TracerLanes or no company name, but just a swimmer symbol with some symbolism of the LED lights
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Our product is an LED light strip that sits at the bottom of a competition pool. Once activated by mobile software, the LED lights move from one end of the pool to the other, and back, and provide the competitive swimmer with a pace so that they can train more efficiently and become faster. Quite simply, we expect that our product will be used by swimmers to tyrain so that they can win Olympic medals, and set world records. See the YouTube video for a demo: http://youtu.be/6tVhWET-YWs
We came up with the name of the Company while thinking that the lights were light "Tracers" of a bullet in flight. "Lanes" is a reference to the lanes of the competition pool where each of the eight swimmers in a race have a lane.
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We have produced a short Youtube demo video of our product's functionality (37 seconds).