we are a management consulting firm, with a focus on commercial due diligence processes (i.e. transaction advisory). in other words: we help financial investors (private equity firms, strategic investors) understand and analyze companies that they potentially want to buy.
the name valearis should have associations to: Value, valor, evaluate
The transaction advisory business is very analytical and numbers driven. So the logo shouldn't be too playful. On the other hand, we do want stand out from our competitors which are big firms such as Bain & Co, Boston Consulting Group, McKinsey, EY Parthenon.
We do want to portrait us as less rigid than these firms. We have a digital mind-set, and clear opinions.
Follow-up business may include PowerPoint templates and other stuff.