• To provide healthy, great taste, wellness and RTB, teas and value added products, and quick flavor that will enhance any tasting experience.
• To satisfy the consumer’s sweet indulgent need with a natural but convenient product
Our Primary target consumer profile:
• They are mostly women between the age of 25 and 55.
• They have an active lifestyle - always on-the-go.
• This consumer is aware of current health trends, active in social media, and wants to be on trend, but may not have the financial means to buy Premium brands and shop at premium stores
• They have average to slightly above average household income.
• They enjoy the gourmet food experience, aware of current trends, in food, fashion and lifestyle
• The modern clean look appeals to these consumers, packaging needs to standout in the over designed , crowded, overly fancy tea boxes.
• They consider themselves a foodie or gourmet, frequent restaurants and look for the newest trends in food, lifestyle and fitness.
• They are looking for healthy, easy to make food for themselves, family, and friends.