We are an internet startup developing an online e-commerce software. Our emphasis is on our ease of use, reliability, and scalability of our software offerings.
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Our target audience are business owners looking to bring and sell their products online. Our customers are tech savvy with an eye for clean design as well.
The logo should represent the essence of what a shopping cart software should be: simple, flexible, reliable, and scalable. It should also signify the sense that it is a e-commerce solution.
We wish to incorporate text ("Shopscaler" or "ShopScaler") + a picture logo. The picture logo should be recognizable and memorable when displayed on its own as well as enhance the entire logo when displayed with the text.
For example, the logo at http://www.shopify.com/ represents a shopping bag. Please note we do not wish to have a logo of a shopping cart as that has be done too many times.