WHY THE Y?
Y is the place where roads come together. Y is the fork in the road we face in career decisions. Y is the 3 way intersection between a job seeker, a company looking to hire, and us, the staffing agency that serves as the connector. Y is Gen Y, our focus. Y is symmetric, showing an equal importance between clients and candidates (in the staffing industry, it's often skewed with the clients getting the majority of the attention). Y stands for the 68 million people a month who Google the phrase, "Why do you do what you do." Y most importantly stands for how we do business, where we recruit from the inside out by starting with the question "What's Your Why?" for both clients and candidates.
MORE TIDBITS ABOUT WHAT WE'RE LOOKING FOR IN A LOGO:
: We'd like the logo to be a symmetrical "Y" for the reasons listed above.
"Y" is the predominant symbol of the brand.
BRAND POSITIONING STATEMENT:
Y Scouts is the only values based staffing agency that gives emerging professionals the opportunity to work for companies who believe what they believe so that they can pour blood, sweat and tears into their job at a time when the high currency is meaningful work.
ALSO KEEP THESE WORDS IN MIND WHEN YOU'RE DESIGNING...
positive attitudehappysociabledrivenwant to help those less fortunate than themselvestalentedcollaborativeteam workersopen-mindedachievement / goal orientatedconfidenthopefulinclusivetechnically fluentskepticalimpatientcivic mindedcreativehard workingknow what they wantmulti-tasking