yannick.suter tuvo su nuevo logotipos a través de un concurso de diseño:
TX Data Pipeline (new intra-company product)
Hecha un vistazo al concurso de Logotipos de yannick.suter
Update (31.3.2020): Please focus less on the TX of the name ... we look for a logo that speaks much more for itself. we corrected also our weightings -> less geometrical + less abstract as this has to much impact on the seen contributions. Important is that we want the logo to work on its own, and use it as standalone, without text, as a picto. It must then be meaningfull and embed the data, the pipeline and the contribution of the different units within the group. ============== The "TX Data Pipeline" is framework/product developed by the data analytics division to track/collect and enrich user data and events from digital products belonging to the TX group (mother company). -> similar to Google Analytic. We connect information stream coming from more then 30 products/platforms (TX is one of the biggest media companies in Switzerland and our portfolio owns the most popular Daily and Free News publication sites but also Jobs, Car, Real-Estate Platforms). The framework processes and routes billions of data assets in real time (therefore the name-part: data pipeline). We use state of the art infrastructure and machine learning methods to augment (define identities and predict socio-demographic attributes and interests), normalize and aggregate user events and profiles. The TX Data Pipeline feeds data driven services in the entire TX Group (marketing tools, recommender systems, advertisement, audience analytics). Name decomposition: TX (=TX Group) Data (=what we transport) Pipeline (associates to industrial level infrastructure). While the name is clear and less sexy (than e.g. Pulse = Data being our blood..) we want the logo to be abstract but still have some elegance and technical finesse (to compensate for the more conservative name part :-) )
Other color requirements
Estilo de diseño
Update : we noticed that a lot of contributions focus a lot on the X of TX Group in the pictogram. Feel free to visualize more the data pipeline and data exchange between the different units within the group. Most of the time we need the logo in presentations. We would like to have it rendering nicely on white/green (see hex) backgrounds - best is to get it with transparent background (flexibility). We like to have the logo featuring a pictogram so that the name 'TX Data Pipeline' does not need to be mentioned 100 times on slides. Best is, if the product can be recognized by the logo itself! - but a version with the name integrated is also required. Corporate Identity font is : Green : HEX #00C481 and #00DA91 We collect data from different other Units with different color brands : - one is blue : #1BE1FF and #02CFE7 - another one is other blue : 2e4487 - an one is red : ff0050 And fonts are Source Sans Pro light
Todo comenzó con un brief de diseño.
Diseñadores de todo el mundo presentaron su magia del diseño.
entradas de diseño
yannick.suter colaboró con diseñadores para refinar sus ideas
Califica los diseños
Y luego ... ¡seleccionaron un ganador!
Evaluaciones del cliente
I had a great time working with Chris! Our food product labels badly needed a redesign. Chris understood what I wanted, and quickly gave me a couple of directions to start with. He incorporated my feedback into his work and gave suggestions to improve it further. We now have an amazing new label for our products.
En el camino, se encontraron con muchos diseñadores talentosos ...
Creemos que los concursos son una forma súper divertida de obtener diseño.
Concursos terminados recientemente:
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