The attached logo is our existing logo. Since that logo was created, we've expanded from only hockey skills to also a hockey league, private camps, merchandise, and more, so we need a more overarching logo to support all of our business arms. We are no longer just KW Hockey Skills, we are KW Hockey.
However, the logo needs to be flexible enough for us to add more detail. For example, Nike has their standard logo, but it is easy for them to add "Running", "Basketball", "Air", etc. underneath it without altering the logo itself. Our logo needs to have similar flexibility, so that we can add words like "Skills", "League", "Camp", etc.
Our thoughts are that the core logo could evolve from the existing logo, still using a hockey stick, but making the "KW" more visible. Perhaps "KW" over the stick and "Hockey" beneath it. However, we are open to other suggestions.
The logo/colors need to stand out more from a black background. The logo will be used in a variety of places including hockey pucks, business cards, website, hockey jerseys, coaches jackets (lapel area), t-shirts, hats, etc. so needs to be something clearly visual that will work in small and large scale.