The logo will initially be used for our website and business cards, but will eventually be embroidered and screen printed on the clothing line, so please keep this in mind when designing. It would be ideal if the logo could be used on both a white and coloured/black background.
In terms of our style think http://www.apple.com (clean, simple, web2.0). Other good examples of the style we like includes mozilla.com, twitter.com, mosso.com etc. We don't really have any colour preferences.
Clean, crisp, simple, bold, strong, creative, web2.0 design
Image associated with text to convey our brand (fitness, movement, motivation, strength etc)
Image available in a range of formats (jpeg, EPS, photoshop etc)