http://www.HerRoom.com is an online-only, woman-owned store selling branded lingerie and activewear. We've been successfully online since 1999. We're in the list of top 500 internet retailers and we're a top retailer in the lingerie niche. Our philosphy has always been to sell recognized brands and help women find, fit and effortlessly purchase lingerie online.
Our tagline - "Lingerie We Buy For Ourselves And More" is an apt description of both the customer and the products we sell.
We've also taken the anxiety out of buying lingerie online with extensive fit advice, honest customer reviews and very detailed product presentation. Our owner and founder is a true entrepreneur and her personality is evident in the look, feel and function of the site. Being one of (if not the only) woman-owned lingerie sites is a distinct advantage.
We are not a Victoria's Secret and we don't sell sex, rather, we want to be the one lingerie source for a woman who has graduated out of fads - toward fit, comfort and personal choices. Our typical customer is not a first time buyer - she's solution oriented and knows what brand and size she wears. She is shopping our site, often because the traditional stores don't carry complete size and color ranges. Age varys by brand, but because our customers are often looking to solve fit issues, the average age skews high - from late 20's to mid 40's.
We are looking for a logo that represents a confident woman's style - a woman of substance who isn't afraid to shop online and is pretty savvy about doing so. We also recognize an opportunity to help women of all ages make the jump to the next level of lingerie - out of Wal-Mart and into finer quality, premium-fitting brands.