Something to think about:
Mountain Lifetstyle, doesn't necessarily mean Mountains in the logo, but is a possibility.
Has to Contain Logo "Floor To Ceiling", a national brand. Would like the Logo to be in much smaller font and not the overall focus. There is no restrictions on the font or the size of "Floor to Ceiling". We want to maintain more of a boutique type feel.
We would like for the overall feeling to be Professional and Creative. It could be contemporary or traditional. Mountainish or Urban, but it needs to be Energetic.
Colors need to be more Neutral, don't want to get locked in on certain colors when dealing with Design. Blacks, Browns, Creams, etc. No Cartoons please.
Sometimes less is more.........Creativity is the Key to keeping it Simple and Exciting.
We have permission to use the name "Floor to Ceiling" however we want. We need it to be unimportant because we want to keep a boutique feel to it. So be creative but keep it small.