UniversityParent helps college parents find everything they need - everything from helpful information such as important dates & phone numbers as well as products for college students - such as laundry bags, college care packages.
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We are relaunching our company from University Parent Media to just University Parent because we are starting to add product lines and want the brand to work for everything we do. To date, we've mostly created websites, email newsletters & handbooks for colleges. Our audience is college parents. We do not want to look like our competitors: http://www.collegeparents.org/ and http://campuspublishers.com/.
We want something completely different from our current logo - see current brand at http://www.universityparent.com. It feels flat. We're looking for something that college parents will relate to, but also feels like a high-tech, fast-growing company. Again the logo will be used in a variety of formats and will need to be used on both light and dark colored backgrounds. Please note the preferred logo types, and design accordingly. Thank you and good luck!
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