1. Target customer description/insight
Marketing agencies (Proximity, Publicis, Maverick and other agencies)
Professional services (PWC, Deloitte, CGI)
Brands (Aga Khan University, LinkedIn, Four Seasons Hotel)
Typical roles in each of these organizations are either practice leads or marketing directors requiring assistance on their team
2. Communication Objectives
Experience, Expertise, Service Offerings, Reputable & Approach –
Communicate the presence of a new, professional company in the realm of digital consulting that offers fresh new thinking backed by experience and a professional approach.
Social media presence
3. Brand Positioning/ personality
I would like the brand to have a web 2.0 feel like - see digital Mash example in the following link: http://www.webdesignerdepot.com/200…-together/
Artistic, edgy, bright, simple, not a typical boring consultants site, but something fresh, separates me from the competition, where my personality shines through the look and feel as well as the copy
Unleash to me means – letting go of old thoughts, beliefs and history and moving forward towards new patterns of thinking, new ideas, to a clearing. That’s why simplicity, and bright are so important, I want it to be exciting and inspiring. I would like the look and feel to convey that. I would like a greater emphasis on unleash vs digital consulting.
I’d be interested to explore communicating via pictures vs words
Examples of sites I like:
- http://sprouter.com/ - really like the logo and overall look & feel
- http://ingenexdigital.com/services - like the logo placement of digital marketing under the company name
4. Key messages – a. What is the one key thing to say?
slogan - Are you ready to unleash?
b. What are the supporting rational and emotional reasons to buy?
Demonstrate expertise, experience, testimonials and people like my approach.