We've given feedback were we know exactly what would make it better. However, if you are not getting feedback it might be better to go back to the drawing board.
In any case, there were a few of the designers that deviated from our specific ask and created something truly new. In these cases the "new" was around a font treatment. Think of Coca-Cola where it's just words, but the font is so unique; or think about Fed-Ex where the dead-space between the E and X create an arrow.
What we are really saying is you are the true creative, not us - so feel free to flex your creative muscle and show us what you think a good logo would be. Thanks!
MUST WATCH video!!! of us talking about what we want at (all bullets below are explained in video) : https://www.cloudhq.net/screencast/…535c0.webm (if you refresh page after open you’ll have a timeline bar FYI)
o No image of dog (animal) or characters
o Illustrated - Not realistic (photo) but also not too cartoon-like
o Tropical – imagine going on vacation to a beach
o Playful but mature
o Lively and positive
Centerpiece is a volcano
o Want narrower and without symmetry
o Should have something coming out of top, can or cannot be erupting – steam
o Palm trees
o Seaplane (keep small) – Grumman Goose (wheels up in water or in air facing viewer like in margaritaville logo)
o Warm tones
o Colors of sunset (red, orange, purple)
o Colors of islands (beach tan, green trees, blue-green water)
o Look good in color or black and white
o Look good small (browser tab icon) or big (billboard)
o Work in square, vertical and horizontal layout
Describe pull-out of name
Logo mark (volcano alone)?
Other ideas (but doesn’t have to be)
o Round perimeter (likely tagline)
o Depth of field
Feel free to communicate
o This or that
> would look good on a patch, sticker or t-shirt
> avoid using gradients