Goal for new/updated logo
We want to develop a updated logo based on the above origin and concept, not specific to any particular field of work past or future.
Current logo is very basic and comprised of the following: Calibri font, bold, red color on white background. To update logo for a company re-launch we want to maintain all existing components while adding or modifying with simple lines, graphics and/or symbolism to better illustrate the origin and concept of the company name.
Simplicity is key and overdeveloped, busy, complicated logos are not desired. Any change to existing logo must maintain current brand identity.
Note that current fellgroup website does NOT reflect new direction of company. Therefore efforts to build new logo based on website contents would be counter productive.
Resulting logo should reflect some or all the following key words or concepts: strength, scope, connectedness, advantage, extensive, diversity