We're looking for a logo update here, rather than a completely new logo. Our team loves our current logo, but we require more scalability, and for it to be reconfigurable into different aspect ratios.
To accomplish this we want to have the logo itself separate from the wordmark, so that we can reposition them to fit different format aspect ratios well (primarily 1:1. 3:1. and 4:1), in addition to appearing on it's own on occasion.
Additionally, we need something that scales well, so that it's still discernable on the Top Navigation Bar of our website, when viewed from a phone, and preferably can be made into a favicon. We use larger versions as well for some banners. I suspect our current Biker-guy is too detailed, so pared down versions are appreciated, but ultimately we trust your judgement as how to best make a scalable verision.
We would like to keep a dirtbiker doing an endo (see images for an example of an "endo" or "stoppie"), or in mid flight (same angle) as the essence of the logo. If you have alternate ideas with a different vehicle (other type of motorcycle, jetski, quad, snowmobile) we'd love variations, as long as we still have a dirtbiker option.
For the wordmark, we've recently begun using
Berthold Akzidenz Grotesk Bold Condensed
to approximate the California flag's font, but if you have other ideas, we're open to them, if we can replicate it easily, and the wordmark remains seperate from the logo proper.
For colors, we're black, red and white, but need it to still be usable in monochrome.
The feel we're going for is clean, easy-going, kinda fun; Southern California.
Please see our site, to see what we need it to blend with, stylistically.
Our homepage is https://www.SoCalPowersports.com