The 7 values are: Respect, Integrity, Teamwork, Community, Commitment, Excellence, and Innovation. [These names don't need to be included in the logo.] No one value is more important than another. One value doesn’t, and can’t, live in a vacuum to the exclusion of the others. The synergistic effect of all of the values is what makes them so powerful. As they say, 1+1=3. In this case all seven values create a multiplying effect, much like the compounding effect of money. The 7 Values of Ingenuity are relational, in that each builds upon the other and each value is dependent on every other value to be effective.
If a CEO learns and teaches his employees these 7 values, he will have a cirque du soleil company; like a well-oiled machine where all employees get along and help each other to accomplish goals, orders will come in and be filled, delivered quickly and smoothly, customers are happy and profits soaring. Win-win all around. So achieving all 7 values is the ideal goal. Professional looking not cartoonish, and ‘The 7 Values of Ingenuity’ legible even on a tiny lapel pin. Royal blue perhaps and the 7 larger than the rest of the font? Target audience is college & university students and CEOs.