As a farmer-owned cooperative we are made up of family farms that represent over 200 growers in Oregon’s lush Willamette Valley. We have a strong focus on domestically/locally grown vegetables.
This project is part of our efforts to reposition our branding to better tell our story as a domestically grown vegetable company. American Harvest is rooted in local, sustainable family farming. Since 1924, we have grown and processed frozen vegetables in Oregon’s Willamette Valley. We believe the family farm is the best way to provide delicious, high quality food to our customers. In doing so we provide support to family farms so they can thrive. We appreciate the wisdom and knowledge that makes up the generations of our farmers.
• Value/Mid Range Price Shoppers
o Positioned as a regional player, between national brands and private label
• Women ages 25-50
o Households with children
o Socially conscious shoppers
o Regionally aware shoppers
To reinvent an already established, strong brand to better tell our story as a domestically grown farmer cooperative.
Farmer owned, Northwest Grown since 1924
Key Consumer Benefit
We provide domestically grown vegetables, harvested at the peak of ripeness and available year-round.
• Field to frozen in 4 hours or less.
• Farmer owned, northwest grown.
Green Giant, Bird’s Eye, Stahlbush Farms, Private Label
Trustworthy, homey, comfortable, farm-lifestyle
Row crops, barn, tractor, but open to new ideas and/or text only logos
Should Not Have
American Flag; Red, White and Blue Color Scheme
¿A qué sector dirías que pertenece tu empresa?
Alimentos y bebidas
¿Qué colores quieres que tenga tu diseño?
Los diseñadores eligen
Para hacernos una idea de lo que representa tu marca, dinos qué estilos te gustan
Diseño de inspiración
NO AMERICAN FLAG
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