We want a logo and brand identity that differentiates us from the rest. We want something that indicates, when you first see it, that we are a vegetarian specialist first and foremost.
Key words for us are :
Healthy, Fresh, Trendy, Modern, Quality, Simple, Balanced, Dependable, Young.
Key colours are:
Green, Yellow, Orange, Red and possibly blue.
The 5 Elements are:
Wood, Fire, Earth, Metal and Water.
The challenge is to create a brand that links the above 5 elements to vegetarian healthy food.