Veracity needs a new clean logo

Veracity

Veracity (or Veracity Business Partner) is my new company name.

I’m an entrepreneur with a wide range of services but my main focus will be web and social media. But my services will also include it consulting and photography.

You’ll find my old profile here (the web/ it part has been done under another name): http://photosthlm.se/blog/2010/12/m…visitkort/

One of my projects had been at unconference for photographers and you can see the profile here: http://photoevent.se/

One thing I love with the photoevent profile is that it’s flexible and you can play with it without losing the identity.

I’m open to both “Veracity” and “veracity” but I’m a bit tired of all-caps after almost 10 years with PHOTOSTHLM. It is possible that the companyname will be “Veracity AB” (or “veracity ab”).

I’m going to use “Veracity – Your business partner”, but it’s not necessary to include that in the logo (as I don’t know the exact company name yet).

I love typography. I like a lot of Web 2.0 styled logos but I’m not that much into gradients and shadows.

See this as a very open contest.

I like colors, but it’s also important that the logo works in black & white.

In Swedish “Vera” is a common name, so avoid designs that might say “Vera city” at a quick glance.

Update from my comments:

I would like to emphasize some parts from the brief.

- Avoid “all caps” or “small caps”

- “I’m not that much into gradients and shadows.”

- Avoid splitting the name into “vera city” with colors, font weight or background.

Design brief update:

After looking on the entries coming in I realized that I’m looking for a rather clean logo.

It’s critical that the design works in pure black and white, not saying that color is forbidden.