niche is a small urban gardening boutique that focuses on a curated houseplant and pot selection. Our emphasis is on choosing the proper plant for your home/environment, hence, heavy consideration of its niche. Our audience is generally young, new homeowners or students coming in for a starter plant, or to add to their collection. we are located in slightly more posh areas of town, so would like to convey a sophisticated image, but youthful, and loose and modern, because our vibe is very relaxed and unpretentious. I would like to avoid the obvious logo with a leaf in it or curly cue vines. That has always seemed too cliche to me. Our "tag line" was initially, 'urban garden supply.' As we've grown, I've realized our audience primarily wants plants and pots, so we are moving to, 'plants, pots, design' as a slogan/quick description.
¿A qué sector dirías que pertenece tu empresa?
¿Qué colores quieres que tenga tu diseño?
Ligeros y neutrales
Otros requisitos relativos al color
I'd like to explore the following colors:
Grays, yellow-y greens
Para hacernos una idea de lo que representa tu marca, dinos qué estilos te gustan
Diseño de inspiración
Would love to see:
-An image with the name, rather than just our name. Something, simple, modern and fun that can be easily identifiable.
-Something scaleless, can easily be made big or small.
-Would like to avoid the obvious leaf/flower. Currently using a thumbprint, but the linework does not scale well.
-Love watercolor logos
-Love unique fonts
I learned a lot about how our logo would be used, from digital applications to business cards to shopping bags. It would be great if the logo is something that can be scaled easily and doesn't have too much intricate line work that can't be seen at a small scale, for example posters where our info is shrunk down and displayed among other logos. Our initial work with a designer resulted in the store name in a font, which is difficult in various applications. Many in our industry (garden centers, designers, florists) tend to go too formal incorporating plants in the logo. I would love it if we could do something more modern and lighthearted with an image to accompany the name. I attached a file that I put together for our shopping bags. The blob is in the shape of a thumbprint. We needed something that was more than just a font, and could fit in a small space.
Hemos encontrado algunos concursos similares que podrían interesarte