We are two fabulous sisters, one of whom is a parent, and we are committed to valuing the whole process of parenting and providing new parents with not only information and products but the support and confidence to know they are doing a valuable job. Very Special People (VSP) are a new company and brand name for a collection of products and services, within the baby product market and wellbeing industry.
Our services include a website with topical articles, videos and information on well being and parent and child issues inc. updates regarding government policies in these area’s, information about yoga, massage, nutrition and NLP services, plus an online shop selling company designed and out sourced ethical products for parent and child. VSP strive to source ethical, fairly traded and chemical free materials and products and working in a sustainable way.
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Target audience – Sales products will be marketed to retailers such as Mothercare, Early Learning, parents, carers, families, single parents, (the females/mothers target age range being 25-55).
Our services will be marketed to the above (minus the retailers) and will need to appeal to parents both male and females target age range 25-50 who are inspired by good style and ideas .
Customers will be environmentally and ethically aware and care about issues such as fair trade, organic, chemical free products and also who like to read up to date information and news stories about these issues.
The logo will need to reflect all of the above and at the same time be cool, simple and immediately impactful and appealing. It needs to catch parents (mainly mums) imaginations and be stylish to attract male and females 25-50 and suggest a sustainable outlook. The clues are in the name, we need a very special logo for Very Special People, which includes us and our customers. The V S P can be emphasised as the brand may eventually get shortened to this.
The logo needs to be transferable for use within a whole branding spectrum - on our website and business stationary and packaging. We are prommoting an image and building a brand, this logo needs to embody and portray our uniqueness.
Please feel free to get creative with colours, we are open to your inspiration and designs.
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