We are LAVET, an animal health pharmaceutical company in Mexico. We live in a highly competitive market, together with more than 150 other brands, we try to find our own proposal to the market.
We are a small company, innovation in out products is very hard (expensive), so we offer "me to" products, nothing really different from the rest.
We wan to innovate, so we decide to build a brand "parallel" to our LAVET. This new brand is more like a concept, like a movement. SInce everybody is talking about heir own product brand, we want to offer something different.
Our products are sold through distributors, who sell our products to small clinics or "drugstores" for veterinarians. The typical consumer of our type of products is the veterinarian that buys in one of this drugstores. They normally take care of "back yard animals", which means, that they take care of not so many animals in rural areas. Normally the consumer is not a real veterinarian (with studies) but somebody who cares about the animals and has acquired some veterinarian knowledge. These type of people and the veterinarians are the ones we call "Veterinario de Corazón". This is not easily translated to english, but means something like "veterinarian by heart", the one who really cares about the animals.
We want to be the brand that cares about this type of veterinarians.
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We are looking for a powerful and aspirational image that represents our message "Veterinario de Corazón" (Veterinarian by heart). We write it in singular to be more direct to each person who really cares about animal health.
We want a strong and "sticky" image that veterinarians and anybody who takes care of animals would be proud to have it on a T-shirt, a pen a cap. An image that can represent the VETERINARIO DE CORAZÓN (veterinarian by heart).
Something like this is not done in our industry, we think we can have a great "punch" if we manage to deliver this message!
We need your talent and creativity, join the movement and become also a VETERINARIAN BY HEART!!!
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